Nestlé Pure Life doesn't just devote itself to continually improving the quality of its products. We also devote ourselves to improving the quality of the world. And these are more than words. They're an important part of our business strategy and something we deeply believe in. That's why we’re involved in a broad range of social and environmental initiatives that together make quite a difference. We call it creating shared value. It's a principle where creating value for Nestlé also creates value for the society.